A dream for the modern marketer.
Every touchpoint, every channel, every campaign: all your data stitched together into a platform bespoke for the new world of digital marketing. Experience the gold standard of first-party data.
Multi-touch attribution modeling
Northbeam offers eight sophisticated attribution models to analyze what parts of your marketing funnels and customer journeys drive the most impact.
Modeled view-through data
Our strongest proprietary model uses artificial intelligence to give credit to ads that are viewed - not just clicked - at any point in the customer journey.
Customizable omnichannel reporting
Northbeam’s pixel pulls in data from all your digital channels and properties, creating comprehensive dashboards that serve as your “single source of truth” for paid media reporting.
Detailed customer journeys
Explore all the various combinations of touchpoints customers took on their path to conversion.
The new standard in
Attribution window comparisons
Easily explore how different attribution windows would affect performance reporting across all your channels.
Advanced forecast modeling native to Northbeam allows you to understand how changes in your investment now will influence future performance, all the way down to specific channel spend.
Hourly model refresh
Our machine learning models are updated hourly, allowing for accurate modeling even in the most tumultuous media buying markets.
Dual accounting modes
Northbeam provides two accounting modes to suit your preferences, similar to cash basis versus accrual accounting in corporate finance.
To date, Northbeam has tracked:
> $10 billion
> $10 billion
in ad spend
> 4 billion
It’s time to see Northbeam in action.
We'll find insights that elevate your company.