Conversion Paths
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Know precisely which order of touchpoints leads to the most sales.
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The pathway(s) to success.
Get an inside look into the minds and purchase habits of today’s consumers. Northbeam’s conversion paths feature shows exactly which route led your customer to purchase, including a breakdown of specific campaigns/assets, where the clicks were made along the way, and total revenues. With more visibility into which paths are the most successful, you can easily optimize journeys for others and yield more conversions.
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A Qualitative View
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A comprehensive overview of how customers travel through campaigns and touchpoints, including how campaigns interact with each other, how each effort is contributing to conversions and revenue, and gaps in the journey, such as underperforming assets or sections of the customer funnel.
Customizable Data
Northbeam serves up data in the way that works best for your organization’s specific needs. Some of the ways that you can customize the data include: filtering based on success, time, and intersections with other campaigns, adding labels to filter paths, and the number of visible paths (up to 100).
Actionable analyses
Northbeam gives you a granular look at your conversion paths, with options to filter by country, platform, target, or prospecting campaigns, so you can deeply understand your funnel stages and how best to optimize them.
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If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.
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Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.
Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.
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Ready to get started?
Discover how Northbeam can elevate your business.
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