
Conversion Paths
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Know precisely which order of touchpoints leads to the most sales.

The pathway(s) to success.
Get an inside look into the minds and purchase habits of today’s consumers. Northbeam’s conversion paths feature shows exactly which route led your customer to purchase, including a breakdown of specific campaigns/assets, where the clicks were made along the way, and total revenues. With more visibility into which paths are the most successful, you can easily optimize journeys for others and yield more conversions.
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