The Universal Attribution Platform

Northbeam is a universal attribution platform that uses advanced data models to give modern brands confidence in their future, allowing them to scale profitably

Universal Attribution in action.

Northbeam utilizes elements from multiple attribution models to achieve an unparalleled view of the customer journey. We call this universal attribution. And it enables our platform to fit the needs of any business’s omnichannel marketing efforts.

$20B

Total revenue tracked
across Northbeam brands

$5B

Total ad spend tracked
across Northbeam brands

92%

Less unattributed traffic
than Google Analytics

Integrations

Northbeam can accurately measure attribution across any of your data sources, even without a native integration. No API, no problem.

Tools to help ecomm
brands scale profitably

Omnichannel dashboards

View everything to strategize everywhere

Granular and cross-platform data visualizations of ad, adset, and campaign performance
Multiple views of revenue customers are generating throughout their entire lifecycle
Compare models on the campaign, adset, or ad level
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Universal Attribution

Multiple attribution models combined for accurate measurement

Measure absolutely everything
View ad performance from every angle
Slice and dice your data against multiple timeframes
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LTV reporting

A dynamic picture of your relationships with customers

Sort customers based on time and type of first acquisition, and drill down further with various event criteria
Project profit and loss over time based on customer behaviors
Analyze and optimize your customer paths in order 
to understand what’s truly going on behind the scenes
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Customizable
omnichannel reporting

A single source of truth for paid media reporting through your preferred lens

Detailed cross-platform data on the ad, adset, and campaign level
Cut data by various models to understand what’s contributing most to your bottom line
View creative asset performance based on labels you’ve created
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Take your marketing strategy to the next level.

Perfect your omnichannel budget

Northbeam’s universal attribution shows you the full customer journey across all channels and solar systems.

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Scale all of your creative tests

Forecast the ROI on your marketing campaigns before you even spend a dime.

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Zero-lag seasonal ad buying

Cut wasted ad spend with the help 
of laser-accurate data and start scaling profitably.

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Perfect your omnichannel budget

Northbeam’s universal attribution shows you the full customer journey across all channels and solar systems.

Explore Now
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Scale all of your creative tests

Forecast the ROI on your marketing campaigns before you even spend a dime.

Explore Now
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Zero-lag seasonal ad buying

Cut wasted ad spend with the help 
of laser-accurate data and start scaling profitably.

Explore Now
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Northbeam's Mission

Northbeam’s platform uses industry-leading data models to show you what channels, campaigns and creatives are actually driving your revenue growth. Have confidence in your media buying decisions and say goodbye to wasted spend.

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