Custom Labeling
Custom labeling enables you to slice and dice your company’s data with your own naming conventions, allowing for even deeper insights. The result: the truth about what campaign variables are driving business impact, all easily viewable in a single view.
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Benefits
Create your own naming conventions
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Northbeam puts you in control with the ability to create naming conventions that align with your goals. Label your creative with anything you’re interested in learning more about, such as: Asset type, asset length, region, funnel stage, targeting type, etc. so you can compare campaigns, ad sets, or any other variable you choose.
Filter across channels for deep insights
Once you label your assets with the naming conventions of your preference, you can analyze performance across each of your different touchpoints. Northbeam delivers pivot tables across all channels, creative, and campaigns to validate any hypotheses you have about performance, and make you aware of any opportunities for improvement.
Automated views for quick decision making
Stay efficient with quick snapshots of the things that matter to your business. For example, quickly view performance on things like: Acquisition versus retention campaigns, or ads for full priced items versus sales, or whether static creative assets outperforms video creative assets. Whatever you want to measure, there is a quick view for it.
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If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.
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Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.
Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.
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Ready to get started?
Discover how Northbeam can elevate your business.
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