Universal Attribution for Executives.

Attribution gets more complex with every passing day and each new channel. Northbeam is for businesses that need more than inconsistent vanity metrics and growing lakes of unusable data. Our platform provides an honest and nuanced look 
at your numbers today so you can make confident decisions for tomorrow.

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Multi-touch models

View ad performance from every angle.

Attribution

Understand which mix of platforms 
is actually responsible for growth.

Northbeam couples sophisticated data collecting, stitching, and mapping with universal attribution to better understand which elements of your marketing efforts drive the most impact.

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Scaling

Take the best approach to business growth with data you can count on.

Northbeam helps leaders who want 
to understand the outcome of their growth marketing efforts - regardless of outside influences - so you can scale your business profitability.

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KPIs

Identify which unique KPIs are the leading indicators of performance.

Northbeam understands your business’s specific complexities and needs, and can use your data to identify which KPIs and benchmarks are most important to track for success.

Learn More
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Attribution

Understand which mix of platforms 
is actually responsible for growth.

Northbeam couples sophisticated data collecting, stitching, and mapping with universal attribution to better understand which elements of your marketing efforts drive the most impact.

Learn More
Arrow
Scaling

Take the best approach to business growth with data you can count on.

Northbeam helps leaders who want 
to understand the outcome of their growth marketing efforts - regardless of outside influences - so you can scale your business profitability.

Learn More
Arrow
KPIs

Identify which unique KPIs are the leading indicators of performance.

Northbeam understands your business’s specific complexities and needs, and can use your data to identify which KPIs and benchmarks are most important to track for success.

Learn More
Arrow

What is Universal Attribution?

Northbeam utilizes elements from multiple attribution models to achieve an unparalleled view of the customer journey.
We call this universal attribution.

$B

Total revenue tracked
across Northbeam brands

$5B

Total ad spend tracked
across Northbeam brands

92%

Less unattributed traffic
than Google Analytics

Connor MacDonald

If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.

Connor MacDonald

Connor MacDonald

Chief Marketing Officer at The Ridge

Carly London

Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.

Carly London

Carly London

Head of Growth at Lively

Dan Pingree

Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.

Dan Pingree

Dan Pingree

CMO at PetMeds

Jason Panzer

At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.

Jason Panzer

Jason Panzer

President Hexclad

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