Holidays and Seasonality Ad Buying
There are certain times of the year that can make or break a business. Northbeam handles seasonality intervals with hourly data updates and no attribution lag, providing you with the right data to scale campaigns in real-time on the most profitable consumer spending holidays.
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Benefits
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Real-time data, real-time insights
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Without instant insights, guesswork makes up the bulk of marketing when time is of the essence – particularly around holidays like Black Friday and Cyber Monday. Northbeam takes the unknown out of the equation with near real-time first-party attribution data, so you can know with certainty, at any given moment, what’s working and what isn’t.
First-time vs. returning analytics
Although more ad dollars are spent during the holidays than any other time of the year, the bulk of sales often comes from returning customers. Northbeam breaks down ROAS to show you exactly which offers are doing best on a first-time basis, so you can invest in both the new and existing campaigns that will yield the biggest return.
Granular prospecting impact
Understanding how dollars spent during non-sale times impact holiday sales is key to informing your ongoing efforts, as prospects are often waiting for a discount before making their purchase. Northbeam shows you which ads are driving the biggest impact in conversion so you can confidently make the smartest decisions possible.
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If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.
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Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.
Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.
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Ready to get started?
Discover how Northbeam can elevate your business.
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