Omnichannel Budget Mix
Last-touch attribution only acknowledges the most recent touchpoint, but accurate marketing needs to credit every touchpoint of the customer journey. Northbeam shows you exactly how each of your channels have impacted every conversion, so you know which mix works best for you.
If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.
Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.
Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.