Omnichannel Budget Mix
Last-touch attribution only acknowledges the most recent touchpoint, but accurate marketing needs to credit every touchpoint of the customer journey. Northbeam shows you exactly how each of your channels have impacted every conversion, so you know which mix works best for you.
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Benefits
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Superior ML-powered signal detection
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Northbeam’s machine learning algorithms allocate attribution between every touchpoint along the customer journey, so you can see how different combinations of marketing mixes work together to impact revenue and conversion rates. You’ll even see overlap that results in wasted dollars and opportunities for more profitable marketing spend.
Cross-device, cross-channel intelligence
Northbeam’s sophisticated AI powered data cleansing and stitching capabilities identify when an individual has interacted with ads on different channels and on different devices, stitching the different touchpoints together to show a more comprehensive buyer journey.
Intuitive UI for quick decision making
The best marketers need to know how efforts on one channel impact the success of another channel. Northbeam makes these insights more accessible by showing how different marketing mixes increase your overall lift, with data visualizations that make it easy to share insights with key stakeholders.
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If you don't have Northbeam, you just don't know what happens between your spend and the revenue generated. There's a ton of value in just seeing what's actually happening.
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Northbeam is my single source of truth and is an analytics tool that every advanced marketer needs.
Northbeam is really essential for us... Our biggest goal is growing new customers and Northbeam has been instrumental in that effort.
At its core, Northbeam is a data company. Which is why I trust their models and attribution over anyone else. I know when I look at their data, I get an honest look at our performance. Good or bad.
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Ready to get started?
Discover how Northbeam can elevate your business.
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