Scaling One-Day LTV

One-day LTV data gives you the ability to make changes on ads the second they’re no longer profitable. With Northbeam, marketers no longer need to leave campaigns live for a set amount 
of time to determine if they are ROI positive or ROI negative. Instead, insights on single ads in near real-time enable you to hit your LTV goals before you spend tens of thousands (or even hundreds 
of thousands) of ad dollars.

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Most customers don’t purchase an item after 
a single exposure to the product. Instead, it takes multiple touch points to get a conversion. Northbeam understands conversion lag – aka the time between first touch and actual purchase. This coupled with an unlimited attribution window (compared to most platforms’ limit of 7 days) means that marketers can use Northbeam to better understand whether or not they’ll eventually hit their LTV goals, even if they aren’t hitting them on day one. We call this LTV Forecasting.

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Comparing a brand new campaign to an existing campaign doesn’t provide much value or indication 
of success. But comparing the early performance numbers of a new campaign to the early performance numbers of an existing campaign 
is a dependable benchmarking strategy. Simply put, when Northbeam ingests enough of your data, you can rely on your own benchmark KPIs to confidently scale what’s going to work, before it even works.

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