Cody Plofker✓@codyplof
Confession time. I don't look at Click Through Rate, or CPMs.I just look at spend and 1 day click ROAS in Northbeam. (And blended ofc)Couldn't tell you what our CPMs are lately or if Q5 has started yet.
Zach Duncan@ZacharyLDuncan
Ecom Operators:1. Get @northbeam_io 2. Go to the first time vs returning report on the ad level 3. Export CSV 4. Create iterations of ads that drive the most new customers 5. Rinse & repeat
Joel Jackson✓@joeljackson
One of my favorite signs of a kick-ass DTC marketer is they can go from strategic to tactical to executional and right back up so fast it makes your head spin.They see the vision, then they're in ads manager, then Northbeam, and you just had a sip of coffee.
Cory Dobbin✓@CoryOnBrand
We just finalized a direct integration between The Trade Desk and Northbeam for a client.Programmatic ads with full attribution transparency. Direct response advertisers are not ready for how amazing the future of programmatic looks.
Bear Degidio@Beardegidio
If you're a DTC brand & you're not analyzing data real time thru @northbeam_io as your true north for brand spend & attribution, you're blowing it! #Northbeam
Connor Rolain✓@connorrolain
it is fascinating to review in northbeam's orders tab the various touch points customers go through before purchasing.a great reminder that no two customers share the same pre-purchase journey and that all channels and tactics within channels are additive to one another.
Cody Plofker✓@codyplof
Confession time. I don't look at Click Through Rate, or CPMs.I just look at spend and 1 day click ROAS in Northbeam. (And blended ofc)Couldn't tell you what our CPMs are lately or if Q5 has started yet.
Zach Duncan@ZacharyLDuncan
Ecom Operators:1. Get @northbeam_io 2. Go to the first time vs returning report on the ad level 3. Export CSV 4. Create iterations of ads that drive the most new customers 5. Rinse & repeat
Joel Jackson✓@joeljackson
One of my favorite signs of a kick-ass DTC marketer is they can go from strategic to tactical to executional and right back up so fast it makes your head spin.They see the vision, then they're in ads manager, then Northbeam, and you just had a sip of coffee.
Cory Dobbin✓@CoryOnBrand
We just finalized a direct integration between The Trade Desk and Northbeam for a client.Programmatic ads with full attribution transparency. Direct response advertisers are not ready for how amazing the future of programmatic looks.
Bear Degidio@Beardegidio
If you're a DTC brand & you're not analyzing data real time thru @northbeam_io as your true north for brand spend & attribution, you're blowing it! #Northbeam
Connor Rolain✓@connorrolain
it is fascinating to review in northbeam's orders tab the various touch points customers go through before purchasing.a great reminder that no two customers share the same pre-purchase journey and that all channels and tactics within channels are additive to one another.