Dr. Squatch Optimizes CAC and LTV
Measuring Growth Across DTC and Retail
As Dr. Squatch expanded channels and product lines, legacy analytics tools failed to explain true performance—especially across subscriptions, discounts, and returns.
By adopting Northbeam as its source of truth, Dr. Squatch gained reliable attribution, deeper lifecycle insight, and the flexibility to optimize for long-term profitability.
Growth Demanded Better Attribution
Dr. Squatch relied on Google Analytics and in-platform reporting that couldn’t accurately measure omnichannel impact or customer lifetime value.
As privacy changes loomed and spend increased, the team needed clearer answers on where CAC was justified—and where it wasn’t.
Subscription performance, discounting, and returns added further complexity to decision-making.
Optimize With Custom, Lifecycle-Aware Metrics
Dr. Squatch implemented Northbeam to centralize attribution and guide weekly investment decisions across channels.
Using Northbeam’s Custom Metrics, the team built tailored KPIs—such as Take Rate, Upsell Rate, Discount Rate, and Return Rate—to understand which campaigns drove high-LTV subscribers and which fell into “red zones” that inflated CAC.
Driving Efficiency in a Mature Business
Quantitative impact
- +3% lift in average order value
- -2.9% reduction in CAC despite rising CPMs
- +31.8% revenue growth and +3.8% ROAS in Q4
Qualitative impact
- Clear visibility into subscription-driven lifetime value
- Smarter creative and channel decisions using red-zone indicators
- A future-proof measurement framework resilient to privacy changes
It’s time to take your marketing to the next level.
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