The Ridge Scales to $300M in Sales
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Navigating Growing Channel Complexities
As the business expanded product lines and scaled spend, platform analytics could no longer explain what was driving growth—or inflating costs.
By adopting Northbeam, The Ridge gained first-party clarity into how awareness, intent, and conversion worked together—unlocking smarter media buying and scalable growth.
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Platform Bias Obscured Performance
Google Analytics and in-platform reporting skewed attribution toward owned channels like branded search, creating gaps in understanding which campaigns actually drove demand.
Discrepancies between tools made it difficult to diagnose CAC issues or optimize spend confidently.
Without an unbiased baseline, The Ridge couldn’t reliably connect spend to revenue across the full journey.
Label Intent, Not Platforms
The Ridge implemented Northbeam’s attribution and machine-learning–powered custom labeling to organize performance by intent, creative concept, and landing page—not just channel or targeting.
With Automatic Label Rules, reporting became both granular and scalable, revealing which top-of-funnel tactics attracted high-intent customers.
These insights enabled the team to reallocate budget toward the campaigns that truly fueled downstream conversions.
Strategic Empowerment Using First Party Data
Quantitative impact
- 24% increase in ROAS
- 15% improvement in MER
- 239% year-over-year revenue growth
- 147% increase in media spend with higher efficiency
Qualitative impact
- Clear visibility into full customer journeys
- Reduced reliance on biased platform metrics
- Confident daily optimization using first-party data
It’s time to take your marketing to the next level.
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