How Kizik Discovered New Strategies For Growth
True Measurement for DTC Scaling
Kizik, a patented hands-free footwear business, needed more sophisticated measurement as it scaled its direct-to-consumer business.
As Kizik expanded channels and accelerated growth, spreadsheets and last-click attribution could no longer explain customer behavior or long-term value.
By adopting Northbeam, Kizik gained a holistic view of the customer journey—unlocking better attribution, stronger retention strategies, and faster decision-making.
Growth Outpaced Measurement
Kizik’s legacy tools couldn’t surface true lifetime value or explain how different touchpoints influenced repeat purchases.
As channels diversified and spend increased, the team lacked confidence in how to balance growth with profitability.
They needed a more sophisticated platform to stitch data together and support long-term scaling decisions.
Seeing the Full Customer Journey
Kizik implemented Northbeam to centralize attribution and evaluate performance across multiple models and time horizons.
With visibility into leading indicators like email sign-up rates, attribution model comparisons, and year-over-year trends, the team could make smarter decisions about prospecting, influencers, and spend mix, without relying on platform-biased metrics.
Real Attribution Clarity Uncovered
Quantitative impact
- Clearer understanding of true customer lifetime value
- Improved campaign evaluation beyond last-click attribution
- Stronger measurement during periods of rapid growth and diversification
Qualitative impact
- Faster answers to complex growth questions
- More confident balance between growth and profitability
- Better alignment across acquisition, retention, and long-term planning
It’s time to take your marketing to the next level.
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