HexClad Scales Globally With Northbeam
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Connecting Past Marketing to Revenue
As customers interacted with ads over weeks or months before purchasing, traditional attribution models failed to capture the full customer journey.
By implementing Northbeam with indefinite lookback windows, HexClad gained a complete view of how top-of-funnel activity translated into downstream conversions—enabling smarter scaling and global growth.
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Short Attribution Windows Masked True Customer Journeys
HexClad’s customers often required 1–3 months to convert, interacting with many touchpoints along the way.
Standard attribution windows cut off visibility too early, disconnecting earlier spend from eventual purchases.
This made it difficult to allocate budget confidently, forecast revenue, and align marketing decisions with finance and operations.
Measure The Full Journey With Indefinite Lookback
HexClad implemented Northbeam as its centralized attribution platform, activating breakdown labels to organize performance by country, creative, placement, and funnel stage.
Using Northbeam’s Cash Snapshot and Accrual Performance models, the team connected current spend to future returns—forecasting MER, aligning contribution margins, and supporting daily decision-making across marketing, finance, and operations.
Top-of-funnel Performance Skyrocketed
Quantitative impact
- 156% year-over-year revenue growth
- 34% reduction in customer acquisition cost
- MER increased from 3.9× to 5.5×
Qualitative impact
- Clear visibility into how past spend drives future revenue
- Stronger cross-department alignment around shared metrics
- Confidence to scale globally with long-cycle attribution clarity
It’s time to take your marketing to the next level.
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