How Air Oasis And Ads By Cory Unlocked True Google Ads Performance

Every ad platform operates in its own reporting bubble. As Cory described it, each channel wants to raise its hand and claim credit for the same sale. That creates confusion for brands trying to decide where to invest next.

For Air Oasis, Google Ads reporting was useful as a baseline, but it could not answer the questions that mattered most, and the team needed a way to deduplicate performance across channels, validate what was really working at the campaign level, and make budget decisions based on outcomes that reflected the full customer journey.

Air Oasis implemented Northbeam to move beyond platform-only attribution and measure Google Ads performance using multi-touch attribution with cross-channel deduplication.

With Northbeam, Cory and the Air Oasis team could quickly zero in on the metrics that drive decisions, including MER, new customer revenue, CAC, and conversion trends by channel. They also used Northbeam’s Accrual model and lifetime value predictions to inform budget shifts toward the products and campaigns most likely to drive long-term growth.

Quantitative impact:

‍• +17% More Orders Discovered

• 1.4X Lifetime Value Multiplier

• $280 CAC On 6,696 New Customers

• 54% New Customer Acquisition Rate

• 4.2X ROAS Vs Google Ads’ 3.9X

Qualitative impact:‍

Northbeam gave Air Oasis the confidence to scale or pull back spend based on deduplicated multi-touch performance, with clear visibility into which campaigns and channels drive true new customer growth and long-term lifetime value.