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How Northbeam helps brands reach
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Find out how our platform has driven profitable growth for $100M+ brands.
May 2, 2024
How Northbeam Gives The Kizik Team Answers to Questions They Didn’t Know They Had
How Northbeam Gives The Kizik Team Answers to Questions They Didn’t Know They Had
Lior Torenberg
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July 24, 2024
Blogs
2025 Marketing Trends to Watch Out For: Part 2
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July 17, 2024
Blogs
2025 Marketing Trends to Watch Out For: Part 1
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July 10, 2024
Moving Beyond Walled Gardens: The Shift in Digital Advertising
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What is Marketing ROI and How Can You Improve It?
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How The Oodie Tracks the Metrics That Matter with Northbeam
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June 13, 2024
Unlocking the Truth Behind Incremental Performance: Why & How Attribution Models Can Make Or Break Your Business
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Media Mix Modeling (MMM): Build or Buy?
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June 4, 2024
The Marketer’s Guide to AI
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The 2024 Guide to Incrementality
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Case Studies
The Best of Art and Science: Why Omnilux Uses Northbeam to Make Crucial Marketing Decisions
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What is Media Mix Modeling (MMM)?
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Media Efficiency Ratio (MER) & Return on Ad Spend (ROAS): What are They & What’s the Difference?
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April 22, 2024
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The Future with YouTube Advertising
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April 15, 2024
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Serious Data For Serious Growth: How Northbeam Enables HexClad To Stay Efficient with Scale
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March 27, 2024
Why You Should Care About MTA, MMM, and Incrementality
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March 18, 2024
What to Expect When Switching to Northbeam
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March 11, 2024
Blogs
What is Multi-Touch Attribution (MTA)?
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Case Studies
Profitable CACs, Lifetime Value, and "Red Zones": How Dr. Squatch uses Northbeam
February 16, 2024
Blogs
How To Not Get Fired: A 5-Step Guide for CMOs
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February 14, 2024
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What Makes Northbeam Data Different?
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January 30, 2024
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How to use Northbeam's Newest Metrics: Shipping, Discounts, Refunds and Taxes
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January 22, 2024
Blogs
How Will Cookie Deprecation Affect Northbeam? An Explainer
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January 5, 2024
Blogs
Northbeam's Definitive Guide to Q5 2023
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December 12, 2023
Blogs
Do Cost Per Clicks Matter?
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December 3, 2023
Data Reports
Performance Benchmarks: Black Friday Cyber Monday 2023
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August 28, 2023
The Media Buyer Newsletter
The Media Buyer Index
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August 9, 2023
The Media Buyer Webinar
Unleashing the Power of Ugly Ads with Barry Hott
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The Media Buyer Webinar
Scaling Ads with Benchmarks with Nehal Kazim
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August 9, 2023
The Media Buyer Summit
Incorporating Creative Strategy into Media Buying with Darlene Ghorbanian
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May 19, 2023
Case Studies
How Jones Road Beauty Unlocked Viral Growth by Choosing the Right Attribution Solution
May 9, 2023
Case Studies
Creative Iteration and Optimization at Vessi Through Trustworth First-Party Metrics
May 1, 2023
Case Studies
How HexClad uses Northbeam's Indefinite Lookback Windows for Global Scale
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May 1, 2023
Case Studies
Unlocking Growth With Dependable Data & Clear Customer Journeys: KITSCH
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April 4, 2023
Case Studies
How The Ridge Used Tactical Media Buying to hit $300 Million in Wallet Sales
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March 15, 2023
Case Studies
Targeting High-Value Customers and Subscriptions for Sustainable Growth at PetMeds
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March 1, 2023
Case Studies
Improving ROAS +84% With Data Driven Decisions at MyHD
The Northbeam Team
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