Northbeam versus the alternatives.

We’ve gone above and beyond to build the world’s most accurate and independent first–party attribution data.

Trusted by 800+ companies

Find your new competitive advantage.

From in-house identity graphs to export-ready architecture, Northbeam’s data is designed for teams seeking extreme accuracy from their attribution. Settle for nothing less.

Book a demo now to learn more

The Northbeam difference

8 reasons to choose Northbeam.

1. Northbeam’s attribution data is more accurate.

Northbeam’s independent dataset uses custom-built pixels, bespoke attribution models, and behind-the-scenes machine learning.

The result is a new set of data you can trust for all your marketing decisions, from forecasting to daily optimization.

Our customers consistently reference Northbeam data as the most accurate of all the modern attribution providers.

Serious marketers trust Northbeam data.

Ask your measurement provider:

Is this first party data or ad platform data?
Is this first-party data influenced by other third-party data solutions or inputs?
Who built your identity graph? How can you confirm its accuracy?

2. Northbeam’s accounting modes prevent bias toward bottom-of-funnel campaigns.

Northbeam offers accrual accounting, crediting the full journey of marketing interactions, not just the last click.

That means upper funnel campaigns finally get the credit they deserve, even if the purchase happens days or weeks after the initial touchpoint.

‍Learn more about our accounting modes here.

Ask your measurement provider:

Do they support accrual (impression-time) accounting?
Does accrual accounting apply across the entire customer journey?
Does their model correct recency bias even with short lookback windows? For example, can an awareness campaign receive credit weeks before a purchase?

3. Northbeam continually updates attribution, allowing you to track how your ad performance evolves over time.

We take measuring marketing impact seriously. The best way to do that is by continuously recalculating attribution whenever new data arrives.

Northbeam doesn’t ever “lock in” attribution - meaning the longer your ads run, the more conversions you can see attributed to them.

Ask your measurement provider:

Can they retroactively update attribution if they discover missed data? For example, if an ad platform had a reporting outage, can they add delayed data?
How far back can they ingest historical data?
If you integrate a new ad platform with a year's worth of past data, will that data be included?

4. Northbeam gives you visibility into all customer interactions, including views.

Northbeam tracks both deterministic and probabilistic interactions. This means you know who clicked your ad, but you can also know who only saw your ad and eventually purchased.

Most advertisers have a huge blind spot when it comes to viewthroughs. Even TikTok will admit that clicks-only attribution undervalues conversions on TikTok by 73%.

‍Now you can unequivocally prove the revenue impact of those campaigns with our Clicks + Deterministic Views model.

Ask your measurement provider:

Do they offer deterministic view data? For which platforms?
Do they support probabilistic view modeling?
What are the limitations and lookback periods?

5. With Northbeam Apex, you can pass first-party performance data back to ad platforms and optimize your ad delivery.

Northbeam has exclusive integrations with some of the world’s biggest ad platforms, meaning you can pass back your Northbeam data and influence your ad delivery algorithm using first-party data.

This is a step deeper than CAPI or other targeting enrichment tools – and all it takes is the flip of a switch.

‍Learn more about Northbeam Apex here.

Ask your measurement provider:

Do they support accrual (impression-time) accounting?
Does accrual accounting apply across the entire customer journey?
Does their model correct recency bias even with short lookback windows? For example, can an awareness campaign receive credit weeks before a purchase?

6. Northbeam precisely separates new versus returning customer performance in your data.

If a user buys twice in a week from the same ad, Northbeam will clearly measure them once as a new customer and once as a returning customer.

This helps you understand how incremental your performance is across any channel, campaign or ad.

Ask your measurement provider:

Do they clearly distinguish new versus returning visitors?
Can they accurately differentiate between new customers and repeat buyers?
For example, what if a user purchases twice from the same ad?

7. Northbeam calculates lookback windows precisely based on event timestamps, not reporting dates.

Most attribution solutions slap attribution into arbitrary daily timeframes, meaning you don’t really know when a touchpoint is happening.

Northbeam’s methodology means you have maximum granularity into conversion reporting, critical for measuring results during crunch times like Black Friday.

Ask your measurement provider:

Do they use exact event timestamps to calculate lookback periods?
For example, does a "1-day lookback" mean exactly 24 hours from the purchase event?

8. Northbeam’s data is customizable to measure even the most complex customer journeys.

You can adjust your Northbeam dashboards to show any combination of lookback windows, attribution models, and accounting modes.

This means you can track your ad performance with more flexibility than what most platforms and measurement solutions can provide – critical for businesses with long consideration phases or omnichannel funnels.

Ask your measurement provider:

What lookback windows do they provide?
What attribution models are available?
What accounting modes can you choose from?

How Northbeam compares.

feature		Other Tools
Multi-touch attribution
Dashboard reporting
Integrations with major ad platforms
Independent first-party dataset
Proprietary identity graph
Accrual (impression-time) accounting		Click-based only
Clicks + Deterministic Views attribution
Apex: first-party passback to ad platforms
Exact timestamp–based lookbacks
Full customization of models, windows, and accounting modes		Limited presets

case studies

Hear what our customers say.

“When it comes to strategic decision-making, Northbeam is the only companion I trust. I rely on it every single day, and my team wouldn’t be where we are without its insights.”

“With Northbeam, we unlocked attribution at the tactical level and creative level, which allowed us to scale our programs and justify our investments.”

“We’ve tried all kinds of agencies, vendors, and softwares and Northbeam was the ones that really knew what we were doing as a growth marketing operation.”

“I just can’t envision a world where a brand would be ramping up direct-to-consumer spend and not using a tool like Northbeam.”

“I check in every day. Our CFO checks in. Our CEO checks in. It’s the first look of the day for all of us.”

“I’m not really sure how I would do my job without Northbeam. We’re really excited to continue partnering with Northbeam as privacy changes make our jobs just that much harder.”

“Northbeam provides us with insights into our performance and shows us where we can improve, and the machine learning capabilities were better than the models that the competition was offering.”

Northbeam is the gold standard of attribution.

We built Northbeam to be the highest-quality attribution solution for marketers looking for serious accuracy.

book a demo

SOLUTIONS

LEARN MORE

HOW IT WORKS

LEARN

TECHNICAL

SUPPORT

Northbeam versus the alternatives.

Trusted by 800+ companies

Find your new competitive advantage.

8 reasons to choose Northbeam.

1. Northbeam’s attribution data is more accurate.

2. Northbeam’s accounting modes prevent bias toward bottom-of-funnel campaigns.

3. Northbeam continually updates attribution, allowing you to track how your ad performance evolves over time.

4. Northbeam gives you visibility into all customer interactions, including views.

5. With Northbeam Apex, you can pass first-party performance data back to ad platforms and optimize your ad delivery.

6. Northbeam precisely separates new versus returning customer performance in your data.

7. Northbeam calculates lookback windows precisely based on event timestamps, not reporting dates.

8. Northbeam’s data is customizable to measure even the most complex customer journeys.

How Northbeam compares.

Hear what our customers say.

Northbeam is the gold standard of attribution.

Northbeam versus the alternatives.

Trusted by 800+ companies

Find your new competitive advantage.

8 reasons to choose Northbeam.

1. Northbeam’s attribution data is more accurate.

2. Northbeam’s accounting modes prevent bias toward bottom-of-funnel campaigns.

3. Northbeam continually updates attribution, allowing you to track how your ad performance evolves over time.

4. Northbeam gives you visibility into all customer interactions, including views.

5. With Northbeam Apex, you can pass first-party performance data back to ad platforms and optimize your ad delivery.

6. Northbeam precisely separates new versus returning customer performance in your data.

7. Northbeam calculates lookback windows precisely based on event timestamps, not reporting dates.

8. Northbeam’s data is customizable to measure even the most complex customer journeys.

How Northbeam compares.

Hear what our customers say.

Northbeam is the gold standard of attribution.

Product

RESOURCES

Support

Legal

Follow us