If you’re reading this, we likely have something in common: We’ve both seen far too much marketing budget wasted on initiatives and campaigns that don’t yield meaningful results - especially in the ecommerce space.
My co-founder and I, Dan Huang, knew that modern ecommerce marketers needed a better solution. And with a quickly evolving ecommerce landscape, finding that solution was more urgent than ever. That’s why we knew we had to build Northbeam.
We quickly assembled a team of data scientists and engineers, media buyers, and seasoned marketers to build an ad attribution platform from the ground up. We based our attribution solution on three core pillars: First-party data collection, powered by machine learning, analyzed via custom attribution models. We call this groundbreaking approach Universal Attribution, and it’s driving today’s revolution in efficient, profitable marketing.
As the ecommerce industry collectively steps into this new world of data, technology, and consumer behaviors, Northbeam is the secret weapon for all brands that want to succeed in this ever-changing environment.
Meet our founders.
Austin began his career in audience analysis by helping build and manage the random sampling for NetRatings (which eventually spun-off to go public, with the remaining 40% being acquired by Nielsen).
Austin then turned his focus to digital advertising, believing that machine learning could be a powerful component of ad attribution.
Soon after he met co-founder Dan Huang, and together they built the first version of the Northbeam platform. After strong word-of-mouth growth, they raised a Series A to continue to grow the company, with the goal of helping every company grow profitably.
Dan completed his Masters in Computer Science and Mathematics at Stanford, writing his thesis on Machine Learning under globally recognized leader in AI, Andrew Ng.
Upon completion, Dan accepted an early engineering role at Twitter to help build their now popular trending algorithm. Dan then joined MTailor as Lead Software Engineer, using AI to reduce return rate by 20% while helping scale the business to 15x revenue growth.
Realizing that AI and Machine Learning could play a powerful role in ad attribution, he went on to co-found Northbeam with Austin Harrison.