How Blindster Scaled Upper-Funnel Growth With CTV
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Blindster Needed to Measure Upper-Funnel Impact as Paid Media Grew
Blindster, a direct-to-consumer business selling custom-made shutters, blinds, and shades, needed a reliable way to measure upper-funnel impact as paid channels scaled.
As platform self-reporting became harder to trust, Blindster struggled to separate signal from noise—especially in low-click environments like CTV.
By implementing Northbeam MTA and Clicks + Deterministic Views (C+DV), Blindster made upper-funnel channels measurable alongside PPC and unlocked confident, scalable CTV growth through Vibe.co.
Upper-Funnel Impact was Hard to Prove
Blindster operates in a competitive, cost-intensive category where platform dashboards often showed strong results that didn’t align with month-to-month business outcomes.
Without a credible way to evaluate view-driven channels, spend increases didn’t always translate into predictable growth.
The team needed one objective source of truth—capable of evaluating CTV and PPC in the same framework and standing up to scrutiny from operators and leadership alike.
Make Views Accountable and Comparable
Blindster implemented Northbeam multi-touch attribution (MTA) as its operating source of truth and leaned into Clicks + Deterministic Views (C+DV) to connect impressions to outcomes across devices and channels.
This made previously opaque channels like CTV measurable alongside PPC. With that foundation, Blindster partnered with Vibe.co—selected specifically for its native integration with Northbeam—allowing CTV performance to be evaluated with the same rigor as search and social.
Growth & Scaled Impact
Quantitative impact
• 19% lift in MER
• 11% reduction in CAC
• 5% improvement in AOV
• CTV spend scaled 7× with deterministic validation
Qualitative impact
Confidence to invest in CTV using verified, view-based attribution Faster experimentation with lower risk through C+DV and model comparison One source of truth replacing reconciliations and platform bias
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