Gardyn Replaces Guesswork with Precision
A Clearer Way to Understand Marketing Performance
Before Northbeam, Gardyn relied on in-platform reporting and Google Analytics, making it difficult to confidently attribute revenue or optimize campaigns—especially after iOS 14.
By adopting Northbeam as its daily source of truth, Gardyn gained granular visibility into channel quality, funnel health, and true performance—enabling smarter reallocations and sustained efficiency.
Guesswork Replaced Clarity
Gardyn’s team struggled to reconcile platform-reported metrics with real business outcomes.
Attribution gaps made optimization difficult, forcing the team to rely on assumptions rather than proof.
When iOS 14 further limited visibility, the need for a single, trustworthy measurement framework became unavoidable.
Turn Data Into Daily Decisions
Gardyn implemented Northbeam as its centralized analytics and attribution platform, using both cash and accrual views to understand short-term performance and longer-term impact.
With access to granular metrics; cost per new visit, add-to-cart rates, and funnel health—the team could quickly identify inefficiencies, reallocate spend, and optimize across Meta, Google, TikTok, Amazon, and YouTube.
Real Efficiency and Revenue Impact
Quantitative impact
- 69.4% reduction in Meta spend with revenue flat
- 48% decrease in cost per new visit
- 95% increase in core performance metrics
- Significant spend reallocation into higher-performing channels
Qualitative impact
Northbeam became a daily operating system for paid media and analytics teams Faster, more confident optimization across the funnel Stronger decision-making through one trusted source of truth
It’s time to take your marketing to the next level.
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