Grayvault Consulting Drives Growth for ShearComfort
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ShearComfort Needed to Connect Ad Spend to Revenue Across Meta and Google
Before Northbeam, the team relied on GA4, in-platform dashboards, and spreadsheets, with no multi-touch context and heavy manual reconciliation.
By adopting Northbeam’s multi-touch attribution (MTA), ShearComfort unified marketing and finance around a single source of truth, enabling faster optimization and more confident scaling.
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Fragmented Data Made Profitable Growth Hard to Defend
ShearComfort relied on multiple tools to evaluate performance, but no system connected channels into a cohesive attribution story.
Without a unified view, analysis was slow, insights were disjointed, and budget decisions were difficult to justify.
After a challenging post-pandemic reset in 2024, the mandate for 2025 was clear: restore profitable growth and align teams on one trusted measurement framework.
Unify Attribution and Evaluate Each Funnel stage Correctly
Grayvault Consulting implemented Northbeam MTA and standardized attribution models by funnel stage.
Lower-funnel performance was evaluated with Cash (clicks-only), while upper-funnel activity was measured with Accrual (Clicks + Deterministic Views).
This approach gave ShearComfort a holistic, granular view of channel and campaign performance, supported by creative-level insights, profit benchmarks, and shared definitions across marketing and finance.
Scaling With Clarity
Quantitative impact:
- 25% increase in MER (3.44 → 4.31)
- 12% reduction in CAC
- 59% increase in CTR
Quantitative impact:
A return to profitable growth in 2025, with Q4 trending higher on both revenue and profit.
It’s time to take your marketing to the next level.
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