The Superfood with the Super-Powered Measurement
How Northbeam Became Core to Grüns’ Growth
Grüns, a fast-growing health and wellness business, needed a reliable way to scale quickly without losing control of efficiency or decision-making.
As a young business moving at startup speed, Grüns needed clarity on what was truly driving incremental growth—across channels, creatives, and new customer acquisition.
By making Northbeam its daily source of truth, Grüns empowered leadership and performance teams to move faster, test smarter, and scale with confidence.
Speed Demanded Better Measurement
Grüns was aggressively testing new channels, creatives, and platforms—but platform-reported metrics made it difficult to identify true incremental growth.
Without clarity on net-new customers, the team risked scaling spend based on inflated or misleading signals.
To grow efficiently, Grüns needed a system that could separate true acquisition from cross-sales and returning behavior.
Operate Around True Incrementality
Grüns implemented Northbeam as its centralized measurement platform, using metrics like new customer acquisition cost (nCAC) and percent new visits to guide decisions across Meta, YouTube, and emerging channels.
With creative-level visibility and unified cross-channel reporting, the team could instantly see which ads, visuals, and CTAs were actually driving results—without relying on platform-biased data.
Real Attribution Discovered
Quantitative impact
• 22X increase in media spend
• 40X total revenue growth
• 14%+ reduction in net new customer acquisition cost
Qualitative impact
Northbeam became the daily operating system for CEO, CFO, and growth teams Faster, more confident creative and channel testing Clear boardroom-ready reporting aligned around true incrementality
It’s time to take your marketing to the next level.
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