Kitsch Scales With First-Party Attribution
Dependable Attribution in a Changing Landscape
As platform-reported metrics diverged from real business results, KITSCH struggled to separate signal from noise—especially on Meta.
By adopting Northbeam’s first-party attribution and Clicks-Only model, KITSCH gained a clear view of customer journeys and reallocated spend with confidence.
Platform Data Led to Wasted Spend
After iOS14, Facebook’s reported ROAS and revenue no longer aligned with reality.
Campaigns that looked efficient in-platform failed to deliver results once scaled.
Without a trustworthy measurement framework, KITSCH risked overspending on underperforming campaigns and missing true growth drivers.
Move to First-Party, Objective Measurement
KITSCH implemented Northbeam’s proprietary pixel and first-party attribution to eliminate reliance on platform modeling.
Using Northbeam’s Clicks-Only model, the team uncovered undervalued prospecting campaigns on Facebook and reallocated budget toward strategies that actually drove downstream conversions.
Northbeam’s cross-channel insights also clarified overlap between Facebook and branded search—guiding smarter media mix decisions.
Improved Performance on Meta and Beyond
Quantitative impact
- 22% increase in Facebook ROAS
- 60% lift in revenue
- 17% reduction in customer acquisition cost
- Expanded Google investment driving +88% revenue and +70% ROAS
Qualitative impact
- One trusted source of truth replacing platform bias
- Clear visibility into true customer journeys
- Confidence to scale new channels with verified performance
It’s time to take your marketing to the next level.
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