How Omnilux Makes Decisions with Confidence
How Ominlux Scaled With Northbeam
Omnilux, a medical-grade LED light therapy business, transitioned from a B2B model to direct-to-consumer and needed more advanced tools to understand customers and marketing performance.
As Omnilux scaled DTC across multiple regions and channels, legacy analytics tools failed to provide a trustworthy, holistic view of performance.
By adopting Northbeam, Omnilux gained end-to-end visibility into the customer journey, enabling confident decision-making, efficient scaling, and stronger alignment across marketing, finance, and leadership.
Growth Without Clarity
Before Northbeam, Omnilux relied on a patchwork of analytics tools that frequently broke and produced inconsistent data.
The team knew the business was growing but couldn’t confidently attribute performance to specific channels, creatives, or investments.
As DTC complexity increased, Omnilux needed a single, reliable source of truth to guide spend and strategy.
Unify Art and Science with Holistic Measurement
Omnilux implemented Northbeam to centralize attribution and gain flexible visibility across creative, platform, geography, and product lines.
With access to both MTA and MMM+, the team could evaluate what had happened, model what could happen next, and make smarter investment decisions, even in channels where impact isn’t captured by clicks alone.
Real Impact Discovered
Quantitative impact
- More efficient budget allocation while scaling DTC revenue
- Improved understanding of performance by product, channel, and geography
- Better creative and funnel optimization informed by reliable data
Qualitative impact
- Greater confidence across marketing, finance, and leadership teams
- Stronger collaboration through one shared source of truth
- An unbiased outside perspective supporting strategic decision-making
It’s time to take your marketing to the next level.
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