PetMeds Targets High-Value Subscribers
Optimizing PetMeds High-Value Acquisition Strategy
As customer journeys grew more complex and competition intensified, PetMeds struggled to identify which channels were acquiring customers likely to return and subscribe.
By implementing Northbeam, PetMeds unified its marketing data, gained first-party attribution clarity, and refocused spend on the channels that drove sustainable growth.
Data Silos Obscured Customer Value
PetMeds relied on multiple disconnected tools, resulting in fragmented and unreliable performance data.
Blended metrics made it difficult to distinguish first-time from returning customers, limiting insight into lifetime value and retention drivers.
Without clarity, the team overspent on some channels while missing opportunities to acquire higher-value customers.
Turning Unified Data into Sustainable Growth
PetMeds implemented Northbeam to centralize attribution across channels using first-party data and a Clicks-Only attribution model.
By comparing CAC, revenue, and ROAS by channel and customer type, the team identified Google as a key acquisition driver—accounting for 36% of new customer purchases—and scaled investment accordingly.
Customer Type reporting also revealed which campaigns drove strong repeat and subscription behavior.
True Attribution Visibility
Quantitative impact
- 21% decrease in customer acquisition cost
- 26% increase in total orders
- 21% lift in attributed revenue
- 74% improvement in ROAS despite a 24% reduction in spend
Qualitative impact
- Clear visibility into high-value customer acquisition
- Stronger focus on subscriptions and repeat purchases
- More confident, data-driven budget allocation
It’s time to take your marketing to the next level.
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