How The Oodie Tracks Metrics That Matter
A Deeper Understanding of Customer Journeys
The Oodie, a global comfortwear business best known for the wearable blanket, needed deeper visibility into customer journeys as it expanded across international markets.
As the business grew beyond its core markets, The Oodie needed accurate, first-party data to understand channel performance, customer mix, and incrementality across regions.
By implementing Northbeam as its marketing intelligence platform, The Oodie gained trusted, near-real-time insights to guide smarter decisions and scale globally with confidence.
Real Growth Required Better Data
As The Oodie expanded internationally, platform-reported metrics alone couldn’t explain what was truly driving incremental growth across different regions.
Markets varied widely in maturity, business awareness, and channel effectiveness, making one-size-fits-all measurement ineffective.
The team needed a holistic, future-proof attribution solution to guide decisions across channels and geographies.
Focusing on What Moves the Needle
The Oodie implemented Northbeam to centralize attribution and prioritize key performance metrics like CAC, ROAS, new vs. returning customers, and percent new visits.
With first-party data and incrementality testing, the team could evaluate campaign-level impact, distinguish true growth from baseline demand, and tailor strategies by market, while moving quickly using near-real-time reporting.
New Customer Impact Discovered
Quantitative impact
- Clear visibility into CAC, ROAS, and new customer performance
- Incrementality testing informing campaign and product decisions
- Faster optimization using near-real-time data
Qualitative impact
- Smarter global expansion with market-specific insights
- Greater confidence in scaling winning campaigns
- Northbeam operating as an extension of the paid media team
It’s time to take your marketing to the next level.
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