TikTok’s Unlocks Full-Funnel Value with C+DV
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True Discovery Value Uncovered With C+DV
TikTok’s view-driven format makes it a powerful discovery channel, but traditional click-based attribution consistently undervalued its true impact.
By implementing Northbeam’s Clicks + Deterministic Views (C+DV), businesses gained a reliable, deterministic way to measure TikTok’s contribution to transactions, revenue, and new customer acquisition, unlocking confident investment and scalable growth.
Clicks Couldn’t Explain TikTok’s Impact
Despite strong engagement and low CPMs, TikTok’s influence was routinely under-credited by click-only attribution models.
Without visibility into view-through impact, advertisers deprioritized TikTok in favor of channels with clearer—but incomplete—measurement.
businesses needed a way to evaluate TikTok alongside other performance channels using verified, cross-channel data.
Deterministically Connect TikTok Views to Outcomes
Northbeam introduced Clicks + Deterministic Views (C+DV), a next-generation attribution model that integrates verified TikTok impression data with Northbeam’s first-party, infinite lookback framework.
By layering deterministic view data on top of a factual clicks-only baseline, C+DV provides conservative, reliable attribution—making TikTok’s full-funnel impact measurable and actionable.
True Attribution Impact Uncovered
Quantitative impact
- 328% increase in attributed transactions
- 354% lift in TikTok-attributed revenue
- 44% increase in new customer percentage
- 388% lift in first-time customer revenue
Qualitative impact
- Clear validation of TikTok as a discovery and acquisition driver
- Confidence to scale spend using verified view-based attribution
- Improved creative testing, retargeting, and budget allocation
It’s time to take your marketing to the next level.
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