TubeScience Scales Meta Efficiency for Kitsch
Scaling Meta Spend Without Compromising Efficiency
Kitsch, a leading beauty business, needed a way to scale Meta investment without sacrificing efficiency in a mature, highly competitive account.
Traditional platform attribution failed to capture how creative exposure influenced purchasing behavior, making it difficult to justify business-building spend.
By pairing TubeScience’s high-velocity creative testing with Northbeam’s Clicks + Deterministic Views (C+DV), Kitsch.
No Visibility Into Upper-Funnel Impact
Meta’s native attribution skewed toward clicks, ignoring how customers actually shop—by seeing multiple ads before converting.
This masked the impact of business and consideration creative, limiting Kitsch’s ability to fund upper-funnel investment at scale.
Without deterministic visibility into view-driven influence, creative performance and true revenue lift were under-credited.
Pairing Creative Velocity with Advanced Attribution
TubeScience delivered creative testing at scale—launching over 100 creative variations per month across all funnel stages—while Northbeam’s Clicks + Deterministic Views (C+DV) deterministically connected ad exposure to real outcomes.
This removed the “upper-funnel black box,” proving that creative exposure drives not only attributed conversions but also organic and direct revenue across the business.
Greater Scale & Performance
Quantitative impact
• 126% increase in Meta spend
• 49% improvement in efficiency at scale
• Millions in previously unaccounted Meta-driven revenue revealed
Qualitative impact
Clear proof of business and consideration creative ROI Confidence for CMOs, CFOs, and CEOs to scale spend with measurable returns A repeatable model combining creative volume, velocity, and visibility
It’s time to take your marketing to the next level.
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