Tumble Powers Growth with Real Performance Data
The Engine Behind Tumble’s Revenue Growth
Tumble, a fast-growing home business known for washable rugs, needed clearer attribution to scale efficiently with a lean team.
As Tumble expanded into new product lines and channels, platform-reported metrics and last-click attribution made it difficult to separate real demand from noise.
By implementing Northbeam and adopting a clicks + views attribution approach, Tumble gained a unified view of performance—enabling smarter scaling across products, channels, and creative.
Platform Metrics Made Growth Hard to Trust
Tumble relied on platform-reported data and last-click attribution, which failed to reflect longer consideration cycles and multi-touch journeys.
When the business launched a kids rug collection, early performance looked uncertain, making it difficult to know whether demand was real or simply underreported.
The team needed a clearer way to evaluate new initiatives and scale with confidence.
Reveal True Demand With Clicks + Views
Tumble implemented Northbeam as its centralized attribution platform, using product-level and multi-touch insights to evaluate performance across channels.
By moving beyond one-day click attribution and adopting a clicks + views model, the team captured conversions that occurred later in the journey—especially as consideration windows expanded. This also enabled more confident optimization across Meta, TikTok, and AppLovin.
Consistent, Strong Revenue Growth
Quantitative impact
• 150%+ YoY growth in revenue and new customer transactions
• 183% increase in kids rug attributed revenue
• 275% increase in Meta spend driving 335% revenue growth
Qualitative impact
Confidence to scale new product lines backed by real demand Clearer creative and funnel optimization decisions One unified view replacing inflated, channel-biased metrics
It’s time to take your marketing to the next level.
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