2025: Year In Review Data Report
What happened last year?
This report turns Northbeam’s aggregated 2025 performance data into a practical Year in Review; where growth came from, where efficiency broke down, and how operators should plan the next stage of scale.
Andrew Kaszuba,
Head of Insights
Andrew helps high-growth brands cut through the noise, specializing in turning complex paid media data into clear, actionable insights.
How performance changed as brands scaled
A breakdown of performance by company size, showing how spend, revenue, efficiency, and new-customer metrics shifted across different stages of scale.
How different industries lived through the year
A month-by-month look at performance across major ecommerce categories, highlighting how timing, seasonality, and volatility played out differently in each vertical.
How brands allocated spend across major channels
A view into how brands allocated spend and ad volume and generated results across major advertising platforms, including how channel behavior changed at different spend levels.
A data-backed reference for what comes next
Use this report as a way to ground future planning in what actually happened across the market in 2025, based on observed outcomes rather than assumptions.
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