Black Friday/Cyber Monday 2025: The Report

Andrew helps high-growth brands cut through the noise, specializing in turning complex paid media data into clear, actionable insights.

Explore how ad spend and revenue shifted year over year, where efficiency improved or declined, and how rising acquisition costs impacted brands differently depending on size, channel mix, and industry.

This whitepaper was written for:

Performance and growth marketers managing significant Q4 media budgets.

Marketing leaders responsible for forecasting, budgeting, and board-level reporting.

Teams evaluating attribution models, incrementality, and media mix decisions for future planning.

Understand how Meta, Google, TikTok, Snapchat, YouTube, and other channels contributed during BFCM, and how performance varied across industries including beauty, fashion, health & wellness, food & beverage, and more.

Use this analysis as a reference point for setting budgets, expectations, and measurement frameworks ahead of the next Black Friday and Cyber Monday, grounded in observed outcomes, not speculation.