Learn how to measure what matters.
Download the Guide to
Clicks + Deterministic Views (C+DV)
Become fluent in clicks + verified views.
Cut through black-box models and learn how deterministic view-throughs reconcile to real orders—so you can see lift without inflating totals.
CJ Hunter, Media Buyer Manager
CJ helps clients unlock growth by turning customer behavior data into clear strategies, connecting marketing insights with action.
Andrew Kaszuba, Media Strategist
Andrew helps high-growth brands cut through the noise, specializing in turning complex paid media data into clear, actionable insights.
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Prove impact beyond the click.
C+DV combines first-party click data with verified platform views and matches them to orders via privacy-safe keys—so influence is proven, not guessed.
What you get: upper-funnel visibility, smarter allocation, cross-publisher clarity, and credit that reconciles to real revenue.
Written for marketers who want causal truth.
This eBook was written for:
Performance marketers who need to spot real winners at the ad/ad-set/campaign level.
Growth leaders aligning portfolio mix with upper-funnel impact.
Analytics & data science teams validating deterministic attribution that plays nicely with incrementality/MMM.
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Invest where demand is created.
See lift emerge on impression-heavy channels when verified views are counted—and compare 7- vs 30-day reads to watch upper-funnel credit develop.
What you’ll walk away with
A clear, practical understanding of how C+DV ties verified views to purchases, shares credit fairly with clicks, reconciles to actual orders, and helps allocate spend with confidence across platforms.
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