Learn how to master Northbeam.

Download The Daily Ad Optimization Framework.

The definitive guide for teams looking to scale with Northbeam.
IN THIS EBOOK

Become an expert in Northbeam’s unique growth methodology.

In this eBook, you’ll discover the Daily Ad Optimization Framework: a proven method designed to help marketers make smarter, faster decisions every day.

About the author

Ryan Kovach, Head of Media Strategy at Northbeam.

Ryan is one of Northbeam’s leading minds on growth strategy. He helps clients unlock profitable growth through smarter data-driven decision making for their ad optimization.

Drawing from years of experience working directly with performance marketing teams, Ryan wrote this playbook to eliminate guesswork and give marketers a daily operating system they can trust.

His approach is pragmatic, direct, and grounded in real-world results—the Northbeam way.

LEARN MORE
optimization framework

Discover the Daily Ad Optimization Framework, a proven method to media optimization.

Learn actionable insights on every aspect of your ad optimization process and give your team a reliable method for growth success.

Who it’s for

Written for marketers who want to scale profitably.

This eBook was written for:

Performance marketers managing budgets across Meta, TikTok, YouTube, Google, AppLovin, and CTV.

Growth teams tired of last-click narratives who want clarity on incrementality and new customer growth.

Leaders who need their buying team aligned around the same decision cycle, day in and day out.

Scale

Learn how to scale new customer growth with Northbeam.

Cut through conflicting metrics, know exactly what to scale, and diagnose funnel performance with precision.

THE DAILY ad OPTIMIZATION FRAMEWORK

A simple daily routine that turns clean data into clear decisions.

Demystify your performance marketing results with this simple process, designed for media buyers, full-stack marketers, and leadership teams alike.